Publishing a research paper in a journal is important for every scientist. But if the author wants to disseminate his or her work and results, it is necessary to think about strategies for their promotion.
When conducting and publishing research, every scientist wants as many people as possible to get acquainted with their work. Sometimes, thorough and high-quality research published in scientific journals does not receive as much attention and interest as research whose authors have additionally used various methods of promoting their work to attract more attention and interest from readers. In the modern world, there are many ways to promote research. Today, we will analyse and talk about some of them.
The main ways to promote research
Before using other ways to promote research, the author needs to successfully use the base to promote the work, for example:
- Relevant keywords
A good choice of keywords affects how quickly the research will be found on the Internet and in various databases if indexed. It is necessary to analyse which keywords and terms are relevant in the field of research and organically incorporate these words into the text. Relevant keywords will affect the ranking of the research in databases and search engines.
- Correctly formulated and attractive topic
The first thing readers see when searching for material is the title. A well-formulated title should be attractive and interesting to capture the reader's attention. The wording of the topic should be clear, concise, accurate and contain the keywords mentioned above. All of this will affect the availability of the material in search engines and the reader's interest in reading the research.
- Well-written abstract
An abstract is a kind of business card of a scientific study and should reflect the main results that were obtained in the course of its conduct. Keywords should be included in the abstract to improve the visibility of the material when searching in systems and databases. The conclusions should be clear and comprehensive, and the practical significance of the work for the scientific community, as well as its impact on science in general, should be noted. A well-written abstract will allow the reader to understand whether it is necessary to open the study in full and read it, as well as whether it deserves to be cited.
- Publish research in open access
Many journals operate on the principle of closed access, which has a great impact on the promotion of scientific papers. If the author wants as many people as possible to read his or her research, it is necessary to publish the work in open access journals. This allows readers to read the materials without hindrance and cite it in their research.
- Collaboration with other researchers and scientists from other countries
Collaboration with other scientists is useful because it is an opportunity to exchange information and experience, knowledge and resources. Collaboration with scientists from other countries can open up access to new markets and funding opportunities. Such cooperation also includes joint research, participation in international conferences and researcher exchange programmes. All of this affects the interest in a researcher's work and the promotion of his or her research.
The above methods are the main ones, and their observance guarantees the authors the promotion of their research papers and their popularisation.
Digitalisation
In today's world, digitalisation plays an important role in the promotion of scientific works. The use of various platforms and social media should not be neglected. The use of platforms and social media can significantly expand the audience and increase the visibility of a researcher and his or her work.
Among the platforms are the following:
- ORCID. An individual researcher's identifier that allows for easy tracking of publications.
- Google Scholar. A platform that helps authors track citations and allows them to create a personal profile to showcase their publications.
- Mendeley. A platform for bibliography management and collaboration with colleagues. It allows you to store and organise research, share documents and find new publications.
- ResearchGate. Platforms for publishing scientific articles, sharing research results and interacting with other scientists.
- Hypothesis. A tool for commenting on scientific texts on the Internet that facilitates discussion and joint analysis of publications.
The use of these platforms will help not only to showcase and track publications and their citations, but also to discuss scientific research, which contributes to the development of science and knowledge sharing.
Social media
Social media is now a significant part of people's lives. Using social media allows you to communicate, share and discuss ideas and information no matter where you are in the world. This opens up a lot of opportunities for researchers, but there are also some nuances.
Name on social media. Authors should choose a name that is close to their own. There may be problems with choosing a name, as many original nicknames are already taken. It is recommended to add an academic degree or academic title and leave your own name, adding numbers if necessary. We also advise you to use the same nickname in all networks, or as similar to each other as possible.
Use of hashtags. Social media users can find and follow hashtags that match their interests. The author can also add the hashtag to his or her social media bio so that users searching for the hashtag can find it.
Social media to promote research:
- Facebook. Facebook pages are created for personal blogs, public figures, brands or companies, etc. It is a great way to interact with other users, communicate, get feedback, share opinions, etc. This social network also has various groups and communities where you can find like-minded people and promote your research.
- Instagram. Instagram is an effective tool for promoting scientific research. The social network allows scientists to share their achievements, publish interesting discoveries and engage the audience using visual content. Through hashtags, stories, and interaction with followers, you can draw attention to your research and find like-minded people.
- Twitter. Twitter is a good tool for sharing information. Using hashtags, retweeting, and participating in topical discussions can help increase the visibility of research and find new like-minded people. Compared to other social networks, Twitter is less intrusive, which, in turn, allows authors to strike a balance between professional and personal.
- YouTube. YouTube can be a powerful tool for promoting research. Authors can create videos about their own research, as well as other video materials, including interviews, experimental demonstrations, science podcasts, etc. To attract a wider audience, it is important to create high-quality content and optimise videos for search engines.
- LinkedIn. LinkedIn is a social networking platform that was created to connect professionals. After creating an account, an author can share a brief history of his or her career, research interests, and professional experience. You can also join groups with similar interests. We recommend sharing links to your other social media accounts, scientific events you have participated in, published research, and actively posting materials in relevant groups to maintain engagement and interaction with the audience.
Using social media to promote your research is an effective tool. You should always be aware of current trends, which will help you reach a wider audience. It is also necessary to pay attention to new and popular social networks that appear on the market, such as TikTok, and which are losing their audience and popularity.
If you need help with publishing your research in international databases, increasing the Hirsch index or citation – contact Scientific Publications. Together to new scientific achievements!
